Marketo → Marketo Level 2

Adobe Marketo Engage Bootcamp Level 2 | LIVE - October 9-12, 2023


Description
Choice of two class times: 12-4pm Eastern/US or 6pm-10pm Eastern/US

If you have any questions about this course or would like to use a Purchase Order to enroll, rather than using a credit card, please email us with your specific questions or request and we will get right back to you.

Here are just a few reasons why Professor M should be your go-to choice for Marketo training:

Special Introductory Pricing: For a limited time only, we are offering special introductory pricing on all of our just released Marketo courses. This means you’ll learn how to use Marketo’s latest features at an affordable price!

Extensive Marketo Expertise: Professor M's Marketo trainer helped develop Marketo's own original training curriculum, which means you'll be learning from someone who knows the platform inside and out. You can rest assured that you're getting the most up-to-date and relevant training possible from an experienced professional Marketo trainer, together with real world proven best practices!

Convenient Virtual Class Dates and Times: We understand that everyone's schedule is different, which is why we offer training sessions across a variety of convenient dates and timezones.. Whether you're in the US or elsewhere, choose the date and time that works for you.

Take advantage of Professor M's special pricing on live instructor-led Marketo training today and take your marketing skills to new heights!

By the end of this Bootcamp training you will be able to:
  • Effectively leverage dynamic content
  • Take full advantage of the lead lifecycle plan
  • Create and run multi-stream nurtures
  • Create and maintain a data cleanup campaign
  • Get more out of your programs and channels
  • Optimize email and landing page templates
  • Use tokenized programs to scale your initiatives
  • Leverage Marketo’s social functions
  • Use Revenue Cycle Analytics to determine which of your efforts is generating the biggest ROI
  • Run Marketo and Salesforce together (including some expert troubleshooting tips)
  • Take advantage of cutting-edge best practices

In addition to being advanced, Marketo Bootcamp Level 2 Training is an interactive experience. You’ll test out your new skills by solving practical scenarios and keep track of your progress with quizzes. At the end, you’ll take a final exam and receive a certificate of completion.

PLEASE NOTE that this certificate is for completion of this course only, and is not a substitute for the Adobe Certified Exam, which you must take directly from Adobe.
Content
  • LIVE SESSIONS
  • Adobe Marketo Engage Bootcamp | Level 2 | LIVE - October 9-12, 2023
  • INTRODUCTION
  • Syllabus
  • 00 - Bootcamp Level 2 Overview
  • Advanced Data Management
  • 01 - Data Management
  • Advanced Data Management Knowledge Check
  • Channels
  • 02 - Channels
  • Channels Knowledge Check
  • EMAIL AND LANDING PAGE TEMPLATES
  • 03 - Email and Landing Page Templates
  • Email and Landing Page Templates Knowledge Check
  • Advanced Lead Scoring
  • 04 - Advanced Lead Scoring
  • Advanced Lead Scoring Knowledge Check
  • Lead Lifecycle
  • 05 - Lead Lifecycle
  • Lead Lifecycle Knowledge Check
  • Advanced Nurture
  • 06 - Advanced Nurture
  • Advanced Nurture Knowledge Check
  • Dynamic Content
  • 07 - Dynamic Content
  • 07a - Segmentation
  • Dynamic Content Knowledge Check
  • Tokens
  • 08 - Tokens
  • Tokens Knowledge Check
  • SEO & Social
  • 09 - SEO & Social
  • SEO & Social Knowledge Check
  • Revenue Cycle Analytics
  • 10 - Revenue Cycle Analytics
  • Revenue Cycle Analytics Knowledge Check
  • Certification
  • Bootcamp Level 2 Certification Exam
  • Closing Survey
Completion rules
  • You must complete the test "Bootcamp Level 2 Certification Exam"
  • Leads to a certificate with a duration: 1 year