Marketo → Marketo Level 1

Adobe Marketo Engage Bootcamp | Level 1 | LIVE - December 4-7, 2023


Description
Choice of two class times: 12-4pm Eastern/US or 6pm-10pm Eastern/US

If you have any questions about this course or would like to use a Purchase Order to enroll, rather than using a credit card, please email us with your specific questions or request and we will get right back to you.

Here are just a few reasons why Professor M should be your go-to choice for Marketo training:

Special Introductory Pricing: For a limited time only, we are offering special introductory pricing on all of our just released Marketo courses. This means you’ll learn how to use Marketo’s latest features at an affordable price!

Extensive Marketo Expertise: Professor M's Marketo trainer helped develop Marketo's own original training curriculum, which means you'll be learning from someone who knows the platform inside and out. You can rest assured that you're getting the most up-to-date and relevant training possible from an experienced professional Marketo trainer, together with real world proven best practices!

Convenient Virtual Class Dates and Times: We understand that everyone's schedule is different, which is why we offer training sessions across a variety of convenient dates and timezones.. Whether you're in the US or elsewhere, choose the date and time that works for you.

Take advantage of Professor M's special pricing on live instructor-led Marketo training today and take your marketing skills to new heights!

By the end of this Bootcamp training you will be able to:
  • Understand the technical terms and set up of Marketo
  • Understand all ways that leads can enter into Marketo
  • Create targeted smart lists and segmentations
  • Import lists
  • Create compelling emails and landing pages
  • Create forms to drive conversion
  • Understand Marketo programs and which to use for your marketing initiatives to track success
  • Create reports to understand which of your marketing efforts are generating the most ROI

PLEASE NOTE that this certificate is for completion of this course only, and is not a substitute for the Adobe Certified Exam, which you must take directly from Adobe.

Content
  • LIVE SESSIONS
  • Adobe Marketo Engage Bootcamp Level 1 LIVE
  • INTRODUCTION
  • Syllabus
  • What is Marketing Automation?
  • Leads & Lists
  • 2a - Lists and Uploads
  • 2b - Smart Lists
  • 2x - Leads and Lists - Exercise Notes
  • Leads & Lists Knowledge Check
  • Creative Assets
  • 3a - Global vs. Local Assets
  • 3b - Forms
  • 3c - Landing Page Creation
  • 3x - Creative Assets - Exercise Notes
  • Creative Assets Knowledge Check
  • Programs & Smart Campaigns
  • 4x - Programs and Smart Campaigns - Exercise Notes
  • Programs & Smart Campaigns Knowledge Check
  • 5a - Scoring
  • 5x - Scoring Worksheet (Simplified)
  • 5x - Scoring Worksheet
  • Scoring Knowledge Check
  • 6x - Email Programs and A/B Testing - Exercise Notes
  • Email Program and A/B Test Knowledge Check
  • 7x - Engagement Programs - Exercise Notes
  • Engagement Program Knowledge Check
  • Reporting
  • 8x - Reporting - Exercise Notes
  • Reporting Knowledge Check
  • Program and Template Libraries
  • Administration
  • 10a - Technical Set-Up
  • 10b - Users and Permissions
  • 10c - Email Setup
  • 10d - Communication Limits
  • 10e - Field Management
  • Bootcamp - Level 1 Certification Exam
  • Final Exam
  • Closing Survey
Completion rules
  • You must complete the test "Final Exam"
  • Leads to a certificate with a duration: 1 year